What is SKU on Facebook Marketplace

An illustration of Facebook Marketplace
Facebook Marketplace

Facebook is a website that allows users to create free profiles and connect with friends, coworkers, and strangers online.

It is the most popular social media platform with approximately 2.9 billion monthly active users.

What is an SKU on the Facebook marketplace?

SKU (stock-keeping unit) is a unique code assigned by a seller to each type of item sold.

Sellers on Facebook Marketplace require an SKU in order to accurately track their inventory and listing performance. This is especially important for businesses selling multiple items on the platform, as having a unique SKU for each item aids in keeping inventory organized and up to date. SKUs also make it simple for businesses to track the performance of their listings, allowing them to fine-tune their product offerings and better understand which items are selling well.

What is a marketplace?

This is a practice that involves promoting products and services by offering highly targeted paid advertisements and organic reach to the targeted audience.

Organic text, photo, or video content can be used as Facebook marketing tactics.

The following is a list of six Facebook marketing formats is provided below:

  • Ads with images
  • Video advertisements
  • Carousel advertisements
  • Ads for Collections
  • Ads in Slideshows
  • Lead generation advertisements

Why do we use a marketplace

1. Marketing Expenses Aren’t Expensive

Because a Facebook page can be created for free, brands do not spend a lot of money to get started with Facebook marketing.

2. Promotes brand loyalty

Facebook allows you to easily connect and interact with your customers.
This is done through messenger chats and customer support systems; instantly responding to customer questions and soliciting feedback can encourage interaction and build customer relationships.

3. Facebook insights and competitor analysis information

Whether you use organic marketing or Facebook ads, brands can benefit greatly from Facebook insights.

4. Focusing on prospective clients

One of the biggest benefits of Facebook marketing is that it enables businesses to target particular prospective clients based on their interests and demographics.

5. More use of websites

The users can easily be directed to your website by clicking on the desired link by linking to appropriate links on Facebook.

The Best SKU to Use for Your Facebook Marketplace Listings

A product’s SKU, or unique identifier, is used to maintain inventories, identify products, and even distinguish between similar items.

1. Make your SKUs simple to recall.

In your SKUs, try to avoid utilizing digits or symbols because they might be confusing and challenging to enter.

Instead, pick a straightforward alphabetic and numeric combination that will be simple for customers to type when looking for your goods. Both typing and remembering this are simple.

2. Employ appropriate keywords.

You must include pertinent keywords in your SKU for your product in order for it to show up in search results. Consider using words or phrases that people could search for while looking for products like yours.

3. Keep the SKU Brief

It’s crucial to make your SKU as brief as possible while establishing it. Customers will find it simpler to remember and type in correctly as a result.

4. Use Descriptive SKU

Make the SKU as descriptive as possible. Include words that accurately describe the product, such as its size, color, or any other distinguishing features.

SKU Generation and Management for Facebook Marketplace Listings

1. Configure Your SKU Format

The product name, color, size, and style are all common SKU formats.

2. Create SKUs

Begin by making a spreadsheet with a list of your products, including the item name, color, size, and style.
Later, based on your product list, use an SKU creator to create SKUs.

3. Organize Your SKUs

You can use an SKU management platform to organize your SKUs and quickly search for SKUs for your Marketplace listings.

Tips for Simplifying the SKU Setup Process for Facebook Marketplace Listings

1. Create an SKU Naming System

This will aid in the identification and organization of your products. Use a meaningful and easy-to-remember combination of letters and numbers, such as product type and size.

2. Use Automation Tools

Automation tools allow you to save time. For example, rather than manually entering each SKU, you can use software to set them up in bulk. This allows you to add new products to your Facebook Marketplace listings quickly and keep your product catalog up to date.

3.SKUs should be updated on a regular basis.

This allows you to keep track of changes in your product catalog and identify any disagreements or new products quickly.

4. Use Spreadsheets

Make a spreadsheet with all of your SKUs, product descriptions, and images.

What to Do If You Have a Problem or Issue With Your Facebook Marketplace Listings’ SKU Setup

1. investigate the problem and figure out what caused it

If the problem is something that can be resolved remotely, you can use online tools or contact customer service for assistance.

If the problem is more complicated, you should seek the help of a professional who is conversant with the Facebook Marketplace platform or contact Facebook directly.

2. Work to find a solution

This could imply improving the code, changing the data format, or updating the SKU setup. Make sure to test any changes you make to ensure they work properly.

3. examine the issue and your solution

You can help ensure your SKU setup runs smoothly and efficiently with careful planning and ongoing monitoring.


What Exactly Is an SKU Code?

is a one-of-a-kind identifier that includes letters and numbers to indicate important product characteristics such as brand, color, and size.

Difference between SKU Codes and UPC Codes

  • SKU codes are free to generate, whereas UPC codes are typically paid for.
  • SKU codes can be customized more than UPC codes.
  • Major retailers and other online marketplaces typically use UPC codes.
  • UPC codes are typically included with products purchased.

How would you rate the Facebook market?

  • Tap in the upper right corner of Facebook.
  • Tap House. Tap See more if you don’t see Shop.
  • Tap at the very top.
  • Tap Your feedback.
  • Locate the product that you want to rate or review.
  • Follow the on-screen instructions after selecting a rating from 1 to 5.

Are SKUs and barcodes the same thing?

A barcode differs from an SKU in the manner in which it is assigned to a product—SKU numbers are unique to a business or seller, whereas barcodes should be assigned to all like products.


SKU codes could save you a ton of time and money if you have a brand and intend to sell several products.

I’m always accessible if you have any concerns concerning SKU codes or the Facebook Marketplace, so leave a comment below!

Moreover, keep an eye out for additional useful posts on Facebook and other social media sites.